TechTonic is an annual outreach to NYU Faculty and grad students. The goal is to let them what services are available to help them with teaching and learning.
Developing a logo
Techtonic logo
Variations of the logo. I split the logo on to two lines to make it easier for vertical placement. The smaller versions don't have the grid on the O as that detail is lost at smaller sizes.
Typographical treatment tests for the logo.
Postcard
Postcard advertising the Techtonic event.
Back of the postcard with a map and floorplan to the event
HDTV screen ad that was displayed on lagre screens in the library and other venues around campus.
Poster
Poster displayed in the lobby of the library. The poster was designed so the that middle of the poster (a letter sized area) could be updated with a letter sized sticker to update the date to tomorrow, today!
Banners and Pillars
Banners showed the way when you got off the elevators.
Pillars should the way to the registration desk.
Wayfinding and signage
Posters pointed the way to the lightning talk rooms and displaying the schedule for the lightning talks.
Wayfinding signs with the schedules for all the two rooms of lightning talks.
